SEO or Search Engine Optimization
Search Engine Optimization is both on site work and off site authority based work. This is done to show your dominance in the market for your product or service. This work takes longer at first but pays much bigger returns than that of PPC. This is a long term strategy.
PPC or Pay Per Click
Pay per click is exactly what it says. You pay per click to a desired link. By paying you are able to capture leads that might have missed you in the organic results section of the search engine. We help clients determine a proper starting budget, create a campaign and then we continue to optimize and improve the keywords on a monthly basis. What you pay for is what you get. Once you stop paying for those clicks you will see that same traffic stop for those services stop. I recommend using PPC to close the gaps in your online marketing, find ways to improve your SEO score and keep your competition from scraping the top of your lead food chain.
Social Media Posting
Social Media is an important part of SEO and PPC however it is not usually the source of leads. It is an authority site for SEO and it is a landing page for PPC. Businesses need to post to show authority on relevant topics and stay connected to current clients. Don’t worry if you miss a day or two. We can help craft content, schedule content and run marketing campaigns on posts.